Understanding Your Scan Analytics & ROI

## Data-Driven Decisions: Mastering the Analytics Dashboard In modern marketing, data is currency. **Dynamic QR Codes** provide a wealth of information that can transform a "print campaign" into a measurable digital channel. ### 1. Key Metrics Explained Navigate to **Dashboard > Analytics** to view your campaign performance. #### **Total Scans vs. Unique Visitors** This is the most common point of confusion, but the most important distinction. - **Total Scans**: The raw count of every time the camera hit the code. (e.g., 500 scans). - **Unique Visitors**: The estimated number of *distinct* individuals. (e.g., 350 unique people). > **Insight:** If *Total Scans* is much higher than *Unique Visitors* (e.g., 2.5x), it means users are coming back to your content repeatedly. This is a high engagement signal! #### **Geolocation Heatmaps** We visualize where your scans are happening. - **City-Level Accuracy**: See if your campaign is performing better in Cape Town or Johannesburg. - **Strategy**: If you see high activity in a specific zone, consider increasing your ad spend or physical presence there. #### **Device & OS Data** - **Mobile OS (iOS vs Android)**: Crucial for app downloads. If 70% of your users are on Android, ensure your Google Play Store optimization is perfect. - **Browser Type**: Helps you optimize your landing page for Chrome, Safari, or in-app browsers (like Instagram). ### 2. Time-Based Analysis Your dashboard shows a histogram of scans over time (Hours/Days/Months). - **Peak Hours**: Identify when your customers are most active. - **Day of Week**: Is your product a "Weekend Warrior" or a "Monday Morning" necessity? > **Actionable Tip:** Send your email blasts or push notifications 1 hour *before* your peak scan times to maximize momentum. ### 3. Advanced Strategy: UTM Parameters While our dashboard gives you the "Scan" event, integrating with **Google Analytics 4 (GA4)** gives you the "Conversion" event. **How to do it:** Instead of linking your QR code to: `https://yoursite.com/menu` Link it to: `https://yoursite.com/menu?utm_source=qr_code&utm_medium=table_tent&utm_campaign=summer_menu` **The Result:** In GA4, you will see "QR Code" as a generic source, but "Table Tent" as the specific medium. You can then measure: - Bounce Rate - Time on Site - **Actual Sales/Revenue** attributed to that specific piece of paper. ### 4. Exporting Reports For agency reporting or internal strategy meetings, use the **"Export CSV"** button. This provides raw data rows for every scan, which you can import into Excel, Tableau, or PowerBI for custom visualization.